About

National Experience. Local Commitment.

Founded by Matthew Keys, newlens brings 20+ years of enterprise analytics and systems design expertise to UK SMEs.

Your journey from friction to flow.

20+

Years Experience

Founder

Matthew Keys

newlens was born from a simple observation: SMEs are being restricted by manual, repetitive processes and lack the vast IT resources of enterprise companies.

"I've spent two decades leading analytics and systems design across retail, distribution, and commercial sectors-working with national and international brands to turn data into operational advantage. I'm now bringing that enterprise-level expertise to local businesses in Suffolk and beyond."

"We don't just 'automate' - we build solutions that scale as you grow."

Suffolk

Based in the UK

Professional Credentials

MBCS

Member, British Computer Society

Matthew Keys is a professional member of the British Computer Society (MBCS), the UK's Chartered Institute for IT. MBCS membership demonstrates commitment to professional standards, continuing development, and ethical practice in technology consulting.

The British Computer Society is the leading UK professional body for those working in IT, with over 60,000 members worldwide. MBCS sets and maintains standards for IT professionals, ensuring members stay current with industry best practices and professional ethics.

Why Suffolk

Local roots, national standards.

We're proud to be based in Suffolk, bringing enterprise-grade automation to local businesses. Whether you're in Ipswich, Norwich, or anywhere in the UK, we deliver the same rigorous approach and quality standards used by global enterprises - but with the personal touch and understanding of local business challenges.

newlens is registered in England and Wales. Matthew Keys operates from Suffolk, bringing local commitment to clients across the UK.

Local Presence

Face-to-face meetings, on-site visits, and genuine understanding of regional business needs.

Enterprise Standards

20+ years of experience with enterprise-scale analytics and systems, now applied to SME challenges.

Personal Service

Direct access to the founder. No call centres, no ticket queues - just real conversations.

Team Structure

newlens is currently a founder-led practice, with Matthew Keys directly involved in every client engagement. We're growing selectively through our Alpha Partner Program, ensuring every client receives the focused attention and expertise they deserve.

As we scale, we will bring in specialist contractors and partners for specific technical domains-but the core consulting, design, and quality oversight will always remain with the founder. This ensures continuity, accountability, and the personal service that makes newlens different.

Our Approach

How we work with clients.

Transparency First

No black boxes. You see exactly what your workflows do, where your data lives, and how every automation works. We build confidence through clarity.

Data-Native

We clean the data before we automate. Built on 20+ years of analytics foundations, our workflows are designed for accuracy and reliability.

Human in the Loop

Automation handles repetitive tasks. Humans make the decisions that matter. We build systems that empower your team, not replace them.

Ready to reclaim your time?

Start with our free 5-minute AI Readiness Assessment, or get in touch to discuss your automation needs.

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