Your journey from friction to flow.
We find the repetitive work, the "Admin Tax", that eats your week, put a number on it, and fix what is worth fixing. Workflows that run on systems you own. Reporting you can trust. Transparent systems you can see working.
START HERE
FREE TOOLS
Use the calculator to quantify repetitive work, or the AI Readiness Check to find your first step. Both are free.
Both are free to use. They are a private starting point before you decide whether a conversation would help.
Explore free tools →AI & AUTOMATION
The Audit puts a number on it, builds are fixed price, and the subscription keeps everything running.
Start by measuring the repetitive work, then receive a ranked plan before any build is quoted. Your systems stay yours and the subscription keeps the live work healthy.
Explore AI & automation →CONSULTING
Commercial insight you can act on, scoped to your business and quoted in writing.
From pricing and margin work to dashboards and Salesforce, the work starts with what you need to see or decide. The introductory call shapes the scope before a written quote.
Explore consulting →COACHING
Ninety minutes, one to one, at your desk. Workshops for teams.
Bring the work you already do and leave with useful prompts, practical guardrails and a clearer sense of where AI can help. Team workshops are scoped around your people and processes.
Explore coaching →IN THEIR WORDS
“Mat Keys at Newlens has provided valuable support to our networking group, N4B, helping us use AI to automate several processes. His advice has been practical and useful, and has also prompted me to think more broadly about how AI could be used better within my own business.”
See how N4B cut their meeting admin by 98% →
“Working with newlens has given us real clarity direction & confidence in how we build and scale our business. Mat combines deep experience with a clear, honest & practical approach that helps us turn ideas into solid, workable systems.”
“I've been organising N4B's meetings for at least ten years. It used to take me ninety minutes to two hours every cycle. The automation's taken a lot of that worry away.”
BOOK
Thirty minutes, no charge, no pitch. We will tell you which route fits, or tell you honestly if none does yet.