20+ years of commercial data, pricing and BI experience, applied to UK SMEs.
Your journey from friction to flow.
We eliminate the "Admin Tax." We build workflows that handle the repetitive work while keeping you in control. No black boxes. No long-term contracts. Just automation that works the way you need it to.
We work with UK SMEs nationally and serve Suffolk businesses locally.
Use our free tools to test your readiness and put a number on the repetitive work worth automating. No sign-up, results on screen in minutes.
Add your repetitive tasks and see what they cost in hours, FTE and pounds over a working year.
A five-minute questionnaire that maps your readiness and shows our automation working live, because the report that lands in your inbox is built by one of our workflows.
Enterprise analytics and systems design expertise, now focused on UK SMEs.
Trading from Sudbury, Suffolk, with national experience across UK business challenges.
We clean the data before we automate. No "AI hype"-just workflows that work.
Reduce admin burden with intelligent workflows that handle high-volume repetitive tasks while keeping human intelligence in the loop for critical decisions.
Areas to consider:
We don't just connect apps: we ensure your data is clean, your insights are accurate, and your systems speak the same language. Built on analytics foundations.
Areas to consider:
We don't just "automate" - we build robust automation systems. From the moment a workflow is triggered to the final system update, our workflows are monitored, intelligent, and designed for enterprise-grade reliability and scalability.
We don't just build workflows - we partner with you to identify what can be improved, design what works, and empower your team to utilise it to gain efficiencies.
Free AI Readiness Assessment. We identify your "Admin Tax" and map where automation can deliver the fastest ROI.
Bespoke automation roadmap tailored to your business. No templates, no guesswork-just clarity on what we'll build and why.
Workflows go live with full testing and human oversight. We don't hand over "black boxes"-you stay in control.
Your team learns to utilise the system. We build confidence, not dependency - ensuring long-term success.
Drawing on extensive enterprise analytics and systems design, we offer targeted consulting and practical AI training to help your business scale with confidence.
Analytics, Systems Architecture, and Commercial Strategy.
Empowering your team with practical AI literacy.
A specialist add-on for cleaner CRM data, pipeline clarity, and trusted reporting.
The AI Confidence Session is one to one AI coaching at your premises. Ninety minutes, set up around how you actually work, at whatever level you start from. Across Sudbury and the surrounding area.
"He's incredibly knowledgeable and passionate about AI. I couldn't recommend him any more, especially if it's something that's completely new to you. He'd be ideally suited to get you from the ground floor up to having a very effective set up and will accelerate the use of AI in your organisation."
Luke Bowman, Recurve Creative
"Mat Keys at Newlens has provided valuable support to our networking group, N4B, helping us use AI to automate several processes. His advice has been practical and useful, and has also prompted me to think more broadly about how AI could be used better within my own business."
Steven Burton, N4B
"Working with newlens has given us real clarity direction & confidence in how we build and scale our business. Mat combines deep experience with a clear, honest & practical approach that helps us turn ideas into solid, workable systems. I can honestly say the value Mat brings us as a growing business is exceptional & I wouldn't hesitate to recommend newlens to any company!!"
Jason Goff, Founder, JGTA
A free discovery call maps your biggest time drains to practical automation options. No pitch deck, no obligation.
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