01. DISCOVERY
Measure the work first.
A free 30-minute call, then the Automation Audit: half a day on site, a quantified "Admin Tax" figure and a ranked plan. You know what is worth fixing before you spend anything on building.
AI & AUTOMATION
Stop paying the "Admin Tax".
Every repetitive task your business does by hand has a cost. We find it, put a number on it, and remove it: automation built on systems you own, watched over so it keeps working, priced so you always know where you stand.
AUTOMATION IN MOTION
Automations do the repetitive, high-volume work, so you can focus on what matters.
THE PROBLEM
The time nobody has priced.
The "Admin Tax" is the time your business spends on work a system could do: the retyping, the chasing, the copying between screens. Most owners feel it, but few have measured it, and an unmeasured cost never makes it onto anyone's to-do list. Put a number on yours in two minutes with the free calculator.
The "Admin Tax" CalculatorYOUR "ADMIN TAX"
312 HOURS A YEAR
6.8 HOURS PER WORKING WEEK
0.18 FTE EQUIVALENT
£8,400 ESTIMATED ANNUAL COST
An example report.
WHERE TO START
Knowing where to start is the problem.
The Automation Audit answers it. Half a day inside your business, and you get a ranked plan of what is worth fixing and in what order. You never have to guess.
EXPLORE THE AUTOMATION AUDIT →HOW IT WORKS
Find it. Build it. Keep it working.
02. DESIGN & BUILD
Know the price before work starts.
A fixed price quoted in writing, agreed before anything is built. Built and tested on your own infrastructure, and nothing goes live without your approval.
03. DEPLOY & MONITOR
Keep the judgement. Lose the chase.
Live with human oversight, then the subscription keeps it running: monitoring, fixes, updates and a monthly report.
PRICING
Clear prices for defined work.
THE AUTOMATION AUDIT
£650 fixed
- Half a day on site, mapping the repetitive work
- A quantified "Admin Tax" figure, working shown
- A ranked plan: what is worth fixing, in what order
- A 30, 60 and 90 day plan
- Written report within five working days
Complete an Audit and the £650 comes off your first build.
First build, within 90 days.
About the Audit →£650 CREDIT
THE BUILD
From £750
Every automation is quoted as a fixed price after the Audit, agreed before work starts. No hourly surprises, no meter running.
With the Audit credited, your first build starts at £100.
THE SUBSCRIPTION
£99 a month, plus your automations.
The base, always included:
- Monitoring and failure alerts
- Fixes when something breaks
- Platform updates and configuration backup
- Credential expiry warnings
- A monthly service report
- Support, next working day
Your automations, each a month:
| One to two | £100 each |
| Three to five | £85 each |
| Six or more | £70 each |
The bands stack: your first two stay at £100 whatever you add later.
Each includes thirty minutes of minor adjustments a month.
THE FIRST THREE MONTHSEvery subscription starts with a three-month initial term while your first automations bed in and get tuned. Automations you add later carry the same three-month minimum from the day they go live. After that, everything rolls monthly: drop an automation or cancel the whole subscription with one month's notice.
EXAMPLES
What can an automation actually do?
Three real shapes, in plain English. Every automation we build is designed around your business, but these show the kind of work that stops being manual.
What it does
Every incoming email is read and categorised as it lands. Genuine actions go into an action queue. Invoices are filed where invoices live. Newsletters, notifications and noise are put away without ever interrupting you. Each morning, one short brief arrives: what needs your attention, what came in yesterday, and what is still waiting on someone else.
Nothing is deleted and nothing is answered on your behalf. The automation sorts and surfaces; you decide.
Why it works
An inbox is a to-do list other people write for you. This turns it back into one you control. You set the rules once, and they are applied identically at seven in the morning and eleven at night, on the day before a deadline and the day you are on holiday. The judgement calls stay human. The filing never is again.
We run newlens on this one.
What it does
For any meeting that repeats, the whole cycle runs itself: invitations go out, replies are tracked, reminders chase the people who have not answered, attendance is recorded, and the follow-up lands afterwards. The organiser starts the cycle and approves what goes out. Everything else just happens.
We built this for N4B, a networking group in Sudbury that meets fortnightly. Organising each cycle used to take ninety minutes to two hours. It now takes about a minute.
Why it works
A recurring meeting is the same admin, every cycle, forever. That is precisely the work a person should not be doing, because a sequence never forgets a step, never sends a reminder late, and never loses track of who replied. The organiser keeps the judgement and loses the chase.
What it does
This is what a typical onboarding automation looks like. The moment a deal is marked won, the sequence begins: the welcome email goes out, the agreement is issued for signature, the client folder is created with the right structure, a booking link for the kickoff call is sent, the internal checklist opens, and the first invoice is drafted ready for approval. Each step is recorded, and anything that leaves the building gets a human yes first.
Why it works
Onboarding is where first impressions are made and where steps get forgotten, because it always lands on a busy day. A sequence makes the tenth client's welcome identical to the first's, without anyone holding the checklist in their head. The client sees a business that has itself together. You see a checklist that completed itself.
IN THEIR WORDS
More than 98% less time on meeting admin.
N4B, a networking group in Sudbury, went from ninety minutes to two hours every fortnightly cycle down to about a minute.
“I've been organising N4B's meetings for at least ten years. It used to take me ninety minutes to two hours every cycle: chasing responses, checking availability, making sure everything landed in time for the meeting to go smoothly. The automation's taken a lot of that worry away. Received my invitation the other week: so, so simple. Well done.”
BOOK
Start with thirty minutes.
No charge, no pitch. Tell us what eats your week and we will tell you which route fits, or say honestly if none does yet.
Book a 30-minute call
COMMON QUESTIONS
Plain answers.
Is VAT added?
newlens is not registered for VAT and no VAT is chargeable.
What happens if I cancel?
One month's written notice. Your automations are deactivated at the end of the notice period, and you keep your server, your accounts and your data. Any unexpired part of the three-month initial term, or of a later automation's first three months, remains payable.
Who owns the automations?
You own your infrastructure and your data outright. The workflow design is licensed to you for as long as your subscription runs, and nothing changes at any anniversary: it simply keeps running. After twelve months you also have the option to buy the licence outright and maintain everything yourself.
What does "fixes when something breaks" cover?
Restoring an automation to doing what its acceptance certificate says it does, including third-party API changes and platform updates. Changes to what it does are quoted separately at £100 an hour.