Matthew Keys is the founder and sole active director of newlens limited. He has spent 20+ years in commercial analytics, pricing strategy and business intelligence across retail, distribution, fleet, and professional services, working with brands turning over hundreds of millions of pounds annually.
newlens applies that enterprise heritage to UK SMEs that have outgrown spreadsheet-based operations but cannot justify a Big Four engagement.
The same problems that large businesses solve with dedicated analytics teams exist in 20-employee SMEs. The SME version is just less visible. Manual data handling, "Admin Tax", "Data Debt", reporting gaps, pricing inconsistencies. None of these need to be solved by hiring an enterprise consultancy. They need someone with enterprise pattern recognition who is willing to apply it at SME scale, with SME pricing.
That is what newlens does.