AI and Automation
Consultancy for UK SMEs
Enterprise analytics experience applied at SME scale
Enterprise analytics experience applied at SME scale
UK SMEs are being told AI will transform their businesses. That is both true and misleading. The transformation does not come from signing up for ChatGPT Enterprise. It comes from applying AI and automation to the specific inefficiencies that are costing your business money right now.
newlens works with UK small and medium businesses that have outgrown spreadsheet-based operations but cannot justify hiring a Big Four consultancy. We bring 20+ years of enterprise commercial analytics experience and apply it at SME scale, with SME pricing.
We specialise in eliminating the "Admin Tax" and cleaning up the "Data Debt" that sits underneath it. The work is not glamorous. It is effective.
We build workflows that handle high-volume repetitive tasks while keeping human intelligence in the loop for critical decisions. Invoice processing, email triage, booking confirmations, lead routing, report generation. The work your team currently does manually because "it only takes five minutes" and collectively costs you thousands of pounds per month in lost productive time.
We do not just connect apps. We clean your data, ensure your insights are accurate, and make your systems speak the same language. Built on analytics foundations, not marketing promises. CRM data cleanup, cross-platform sync, dashboard creation, rebate tracking, compliance reporting.
Practical AI training for non-technical teams. Prompt engineering for SME use cases. Risk awareness and governance frameworks that comply with UK GDPR without creating admin burden. AI usage policies that work in practice, not just on paper.
Salesforce CRM Analytics, Sales Cloud, Billing, and Invoicing. We have direct experience deploying, configuring, and extracting value from Salesforce at scale. If your Salesforce instance is underperforming or your team is not using it properly, we can fix that.
newlens is run by Matthew Keys, MBCS, who has spent 20+ years in commercial analytics, pricing strategy, and business intelligence across retail, distribution, fleet, and professional services. Matthew currently works as a Senior Commercial Analyst in the UK B2B fleet sector, supporting sales teams across a nationwide commercial portfolio with responsibility for pricing strategy, rebate modelling and analytical reporting infrastructure.
The same problems that large businesses solve with dedicated analytics teams exist in 20-employee SMEs. The SME version is just less visible. Manual data handling, reporting gaps, pricing inconsistencies. None of these need an enterprise consultancy. They need someone with enterprise pattern recognition who is willing to apply it at SME scale.
That is what newlens does.
newlens is based in Sudbury, Suffolk, and works with UK SMEs nationally. We offer in-person consultancy and on-site delivery across Suffolk, Norfolk, Essex, and Cambridgeshire. For clients outside the region, we work remotely with the same rigour and accountability.
If you are a Suffolk-based business, read more about our local commitment and Suffolk-specific experience.
We also work with specific industry verticals where our commercial analytics heritage delivers the most value. Our first vertical focus is AI and automation for UK advisory and professional services firms: accountants, IFAs, solicitors, and business consultants who bill by the hour and lose margin to manual admin work.
Three ways to start working with newlens
Take the free AI Readiness Assessment. 5 minutes, executive-level report, no obligation.
Start AssessmentApply for the Alpha Partner Programme. 50% off managed automation for 3 months, setup fees waived.
Apply NowTalk to Matthew directly about your specific automation, data, or Salesforce challenges.
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