SALESFORCE
Salesforce that the business can run on
Many firms pay for Salesforce and use it as an expensive address book. We change that. We make it a tool your team trusts and the business can decide on.
Delivered remotely, across the UK. National experience. Local commitment.
Book a Salesforce reviewMost Salesforce problems are not platform problems
They are "Data Debt". Inconsistent lead statuses. Owners and stages that do not match. Validation gaps that let bad data in. Reports built on shaky foundations.
The cost is real. Time lost chasing the truth. Decisions made on numbers nobody quite believes. A platform the team works around instead of with.
A commercial lens, not just admin hands
We start with what the business needs from the data. Then we build the configuration to deliver it.
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1
Pipeline
Lead lifecycle and pipeline design
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2
Org Health
Org health check and structural clean-up
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3
Controls
Validation rules and data quality controls
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4
Stages
Opportunity stage definition with your sales team
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5
Reporting
Reports and dashboards that drive decisions
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6
Access
User, access, and licence review
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7
Import
Lead import, enrichment, and field mapping
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8
Support
Ongoing support for reporting, adoption, and continuous improvement
We do not resell Salesforce licences. We make the platform you already pay for work properly.
Remote delivery, UK-wide
We deliver Salesforce work 100% remotely. Distance is not a barrier. We work with businesses across the UK, and we are based in Sudbury, Suffolk for clients who prefer someone local.
newlens is a UK consultancy that helps SMEs get more from Salesforce. We fix data quality, pipelines, and reporting, and we deliver the work remotely across the UK.
Safe by default. No black boxes.
Sandbox-first. We build and test changes safely before anything touches your live system.
Human in the loop. Nothing goes to production without your written sign-off.
Transparent. You see what changed and why.
Phased. You see value early and approve each release.
Practical over Experimental. Commercial over Technical.
What good looks like
Recent work
A professional services firm was running Salesforce with an unreliable pipeline and reporting nobody trusted. newlens delivered a foundation sprint: lead lifecycle redesign, validation controls, opportunity stages agreed with the closer team, and targeted correction of the highest-impact data issues. Lead import and enrichment followed. Dashboards and reporting were then built on the cleaned base. The team now relies on the org day to day.
Salesforce questions
Founded by Mat Keys, newlens brings 20+ years of commercial data, pricing, and business intelligence experience to Salesforce work for UK SMEs.
What Salesforce experience does newlens have?
newlens brings over 20 years of commercial data, pricing, and business intelligence experience, applied to Salesforce. The focus is on commercial outcomes, not just configuration.
Do you deliver Salesforce work remotely?
Yes. We deliver Salesforce work 100% remotely. The whole engagement, from review to build to handover, can be done without a site visit.
Do you work with businesses outside Suffolk?
Yes. We work with businesses across the UK. We are based in Sudbury, Suffolk, and remote delivery means location is not a barrier.
What kind of Salesforce work do you do?
Lead lifecycle and pipeline design, org health checks, validation rules, reporting and dashboards, user and access review, and lead import and enrichment. We do not resell licences.
How do you avoid breaking our live system?
We work sandbox-first. Changes are built and tested in a safe environment, then released to production only after your written approval.
Can you fix our data quality?
Yes. Poor data, or "Data Debt", is the root of most Salesforce problems. We clean and control the data, then build reporting on a base you can trust.
How do we get started?
Start with a free Salesforce review. It is a short conversation about your pipeline, data, and reporting, with a plain view of what to fix first.
Start with a Salesforce review
A short, no-cost conversation. We look at your pipeline, data quality, and reporting. We tell you plainly what is working, what is not, and what to fix first.
Related: services and AI Readiness Assessment.
See your data through a newlens