Privacy Policy

Last updated: 11 January 2026

1. Who we are

This privacy policy explains how newlens limited (“we”, “our”, “us”) collects, uses and protects personal data.

Controller: newlens limited (Company No. 16945634)
Registered office: C/O Taxassist Accountants, 2 Burghley Way, Littleover, Derby, England, DE23 4TD
Email: info@newlens.uk
Website: newlens.uk

2. Personal data we collect

We may collect and process:

  1. Identity and contact data: name, company name, job title, email address, phone number, message content.

  2. Business relationship data: notes about your enquiry, meeting history, service requirements, proposals, invoices, and communications.

  3. Technical and usage data: IP address, browser and device information, approximate location, pages visited and referral source (via cookies or analytics, depending on your settings).

  4. Marketing preference data: your preferences for receiving updates and your opt-in or opt-out status.

3. How we collect it

We collect personal data when you:

  1. Submit a website form.

  2. Email, call, or message us (including via WhatsApp if you use it).

  3. Engage with our marketing (for example, clicking an email link if tracking is enabled).

  4. Browse the website (via cookies and similar technologies).

4. How we use your data

We use personal data to:

  1. Respond to enquiries and provide information you request.

  2. Deliver services and manage our relationship with you.

  3. Administer billing, accounting, and record-keeping.

  4. Improve our website, services, and internal processes.

  5. Send service updates or marketing where permitted.

We do not sell your personal data.

5. Lawful basis for processing

We process personal data where at least one lawful basis applies:

  1. Contract: to take steps at your request and to deliver services you purchase.

  2. Legitimate interests: to respond to enquiries, run and improve our business, and maintain appropriate business records.

  3. Consent: where you actively opt in to receive marketing communications (and where required).

  4. Legal obligation: to meet legal, tax, and regulatory obligations.

6. When we act as a processor for client work

If we process personal data on behalf of a client (for example, CRM configuration, reporting, or automation work), the client is usually the controller and we act as a processor. In those cases, processing is governed by our contract with that client, including data processing terms.

7. Data sharing and service providers

We may share personal data with trusted suppliers who support our operations, such as:

  1. Website hosting and website platform providers.

  2. Email and productivity providers.

  3. Analytics providers (if enabled).

  4. CRM, scheduling, and communication tools (if used).

  5. Accounting and invoicing systems.

  6. Professional advisers where necessary (for example, accountant, insurer, legal adviser).

These suppliers process data on our instructions and must protect it.

8. International transfers

Some suppliers may process data outside the UK. Where this happens, we use appropriate safeguards designed to protect personal data.

9. Data retention

We keep personal data only for as long as needed for the purpose collected.

Typical retention periods:

  1. Enquiry data: up to 24 months after last contact.

  2. Client and contract records: up to 6 years after the end of the relationship.

  3. Website analytics: retained according to the analytics settings you use.

  4. Marketing records: until you opt out, or up to 24 months after last engagement.

We may retain data longer where required to establish, exercise, or defend legal claims.

10. Your rights

You have rights including:

  1. Access to your personal data.

  2. Rectification of inaccurate or incomplete data.

  3. Erasure in certain circumstances.

  4. Restriction of processing in certain circumstances.

  5. Data portability in certain circumstances.

  6. Objection to processing where we rely on legitimate interests.

  7. Withdrawal of consent at any time where consent applies.

To exercise your rights, email info@newlens.uk.

11. Cookies and analytics

We use cookies and similar technologies. Some are essential for the website to function. Others help us understand usage and improve the site.

You can control cookies via your browser settings. If we use non-essential cookies, we will ask for your consent where required, and you can change your preferences at any time via the site’s cookie controls (if enabled).

12. Security

We use appropriate technical and organisational measures to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

14. Complaints

If you are unhappy with how we handle your personal data, contact us at info@newlens.uk and we will try to resolve the issue.

You can also complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk.