About newlens & Mat Keys

newlens is a specialist data, BI, and AI consultancy founded by Mat Keys, bringing over 20 years’ experience across analytics, commercial insight, pricing, business intelligence, and applied AI.

We work with small and medium-sized businesses that want clarity from their data and practical value from modern tools. Our focus is on cutting through complexity and helping teams make confident, informed decisions using information they can trust.

Our services include:

  • AI empowerment training and workshops

  • CRM dashboards and analytics

  • Business intelligence and management information

  • Reporting audits and redesign

  • Turning data into clear, actionable insight

We help organisations move from fragmented, underused data to structured, meaningful insight that supports better decisions, efficiency, and growth.

Our approach is practical and hands-on. We work closely with clients to design solutions that fit their business, their people, and their operating reality. When needed, we are flexible in how and when work is delivered, without compromising quality or outcomes.

At the heart of newlens are values of clarity, integrity, and practicality.

We believe in doing what works, communicating clearly, and delivering results that clients can build on with confidence.

Mat Keys on LinkedIn