About newlens & Mat Keys

Close-up of a smiling man with curly hair and a beard, wearing a dark shirt, with city buildings and a blue sky in the background.

newlens is a consultancy run by Mat Keys, an experienced analyst with over 20 years in analytics — covering data, commercial sales, AI solutions, IT support, and computer hardware.

Working with small and medium-sized businesses, as well as individuals who want to skill up and take advantage of new tools like AI.

Our services focus on:

  • AI Empowerment training and workshops

  • CRM dashboards and analytics

  • Business Intelligence (BI) & management information (MI)

  • Report audits and redesign

  • Helping clients turn their data into clear, actionable insights

Our passion is empowering people to see the answers within their data. Our services exist to bring clarity, structure, and narrative to complex information - transforming it into something accessible, that drives better decisions, efficiency, and growth.

Our services are flexible and hands-on, designed to work around your business and delivered outside of core hours when needed.

At the heart of newlens, are values of clarity, integrity, and practicality.

We believe in cutting through complexity, staying grounded in what works, and delivering results that clients can trust and build on.

We are driven to share our experience in order to drive your growth.